The short story: We outgrew our name. Tilda was a tool to help you plan change based on science. Shiftic is the system for running change until it sticks. Changing our name is a reflection of what we've become and where we're going - the system built to make change stick.

The long story:

It all started with a frustration

Back in the early 2010s we were working across industries with learning and change. And we were struck by the enormous amount of time and money going into change initiatives, about $300B a year, and how little actually changed afterwards.

The frustration grew and we learnt that the methods being used broadly - E-learnings, information overload - simply didn't help people to change.

That's when we decided to transform the way change is done and make it work.

What we realized

About 10 years later when AI became something we could play with, we realised we finally had the technology to help people drive change faster, with greater impact - at scale.

And we started building together with some of Sweden’s largest companies and their employees.
Worked closely with some of the most experienced change leaders.
We partnered with the research institute RISE.

And then Tilda came to life.

We outgrew the name

At first, we focused on helping L&D plan learning to increase impact. But that narrow focus didn’t last for long. Their colleagues kept asking, “this is exactly what we need, can we try this too?”

This is where things started to shift. The use cases kept expanding.

— IT leads used Tilda to roll out new systems.
— Communications teams to implement new strategies.
— HR partners to shift culture.
— Leaders to implement new ways of working
— Project managers to run transformations.
— Consultants used Tilda with their clients.

We realised that what they all had in common was the need to drive behavior change.

Starting from the root cause, we built a way to handle what needs to change, how to change it, how to see if it’s working, and what to do next.

This became bigger than a tool and deserved a name that matched what it had become.‍

This is Shiftic

Shiftic is the system for running behavior change.

The name comes from two ideas, the shift that needs to happen, and the intelligence that makes it stick. Enter: Shiftic.

Shiftic gives everyone driving change the structure, guidance, and intelligence to design, activate, and measure behavior shifts, so change actually happens and doesn't waste time, money, or momentum.

Our ambition is to support the entire change journey: plan, predict impact, produce, activate, measure, learn, adapt and get better every time.‍

The shift has only started

Organizations have never invested more in change. And looking ahead it will only be accelerating. At the same time, more people are expected to make that change happen.

That’s the reality we’re building for.

And we’ll continue doing it in collaboration with our growing community of clients, users, and partners.

Because if people can change, so can businesses and the planet.

Join us.

‍

Bella Funck, CEO, Shiftic

Stockholm, April 13, 2026